Make your apps great conversationalists!

First, make sure you get an introduction to Azure Bot Service and Bot Framework by checking out this presentation with demos recorded during the Connect() 2017 conference. You could complete this overview with Introduction to Language Cognitive Services and with Introduction to Knowledge Cognitive Services.
This "Build your own bots with Azure Bot Service" video is a great one to demonstrate the practical use of bots using the Azure Bot Service, Cognitive Services and Machine Learning to infuse artificial intelligence within your customer relationship management.

Here are the general resources and information I would like to highlight:

• Bot Service Introduction
• Hosting plans (App Service Plan versus Consumption Plan)
• Principles of bot design (Conversation flow, Navigation, UX, etc.)
• Make sure to watch this Microsoft //build 2018 session: Conversational AI: Best Practices for Building Bots
• Embed a Bot in an app
• Add Intelligence to your Bot
• Configure Channels
• FAQ
• Bot Service Pricing details
• Bot Builder SDK documentation and samples
• Bot Builder C#
• Bot Builder NodeJS
• Bot Builder REST API
• Microsoft Bot Builder SDK (GitHub - C# or NodeJS)
• Debug bots with the Bot Framework Emulator (MacOS, Linux, Windows)
• Preview bot features with the Channel Inspector
• Five templates to help you get started with building bots (Basic, Form, LUIS, QnA Maker, Proactive)
• Embeddable web chat control for the Microsoft Bot Framework

If you are looking for architecture guidance to build your own Bot, check out these great scenarios:

• Commerce Chatbot
• Architecture | Documentation | Source code
• Information Chatbot
• Architecture| Documentation | Source code
• IoT Chatbot
• Architecture| Documentation | Source code
• Interactive Voice Response ChatBot
• Architecture
• Enterprise Productivity Chatbot
• Architecture | Documentation | Source code

If you are looking for hands-on labs relatively to Bot Service and Cognitive Services, here are some links you could leverage:

• MVA - Creating Bots in the Microsoft Bot Framework
• Using C# | Using NodeJS
• Microsoft AI Bootcamp Materials for Emerging & Pro Developers
• https://azure.github.io/LearnAI-Bootcamp/
• Learning Plan - Artificial Intelligence Applications on Microsoft Azure
• Beginner | Intermediate | Advanced
• Building Intelligent Bot using Azure Bot Service and Cosmos DB
• https://www.microsoft.com/handsonlabs/ (select the appropriate session)

I leveraged myself those resources to build my own Bot solution for my Monthly Azure News & Updates blog article, check out the story!

Enjoy!